When people watch an unboxing video, they're not just watching—they're imagining owning. In fact, 72% of consumers say video has helped them decide what product to buy (Wyzowl). But here’s the catch: they often get inspired… and then leave the video to search for
Tella vs Loom – Which One Is Better for Recording? If you’ve ever tried to record a tutorial, client update, product demo, or course video, you’ve probably come across Loom. But recently, a new screen recording tool has gained traction among creators, coaches, and online educators: Tella. While both
Clicking Without Leaving—Why Shoppable Videos Work Have you ever watched a product review, fashion haul, or home tour on video and wished you could just click right there to buy what you saw—without pausing, scrolling, or switching tabs? You're not alone. Studies show that 64% of
Why Gen Z Buys Differently (And Why Your Videos Need to Catch Up) Let’s be real—Gen Z isn’t reading your product descriptions. They’re watching 15-second videos, double-tapping, and buying straight from TikTok. In fact, 71% of Gen Z say they discover new products on social media,
Imagine this: you’re scrolling through an online store, and you see a customer review video. The user gushes about how a product solved their problem—and right there on the screen is a clickable link to buy it. You’re sold. That’s the power of shoppable testimonial videos.