9 Best Customer Onboarding Videos

Searching for inspiration for your customer onboarding videos? Look no further! In this blog post, we highlight the 9 best customer onboarding videos from different niches.

As a business owner or marketer, you know how important it is to keep your customers happy. But how do you ensure that your customers are not only satisfied with your product or service but also become loyal advocates for your brand? The answer lies in customer onboarding.

Customer onboarding is the process of introducing new customers to your product or service and helping them understand how to use it effectively. An effective customer adoption process can help reduce customer churn, increase customer retention, and even lead to more sales.

One of the most effective ways to onboard new customers is through videos. Video onboarding is a great way to educate your customers about your product or service in a visually engaging way.

Take a look at these best customer onboarding videos to inspire your own onboarding strategy.

Slack

Slack has revolutionized the way teams communicate and work together. Slack's customer onboarding video is a great example of how to make a complex product simple and easy to understand. The video shows how to use Slack in a step-by-step format, with articulate instructions that make it easy to follow along.

The video effectively showcases the product's features and benefits in an engaging and entertaining way. There's a mix of animation, live-action, and humor to explain how to use Slack's messaging and collaboration tools.

It's simple, visually appealing, and uses storytelling to help customers understand how Slack can help them work more efficiently. The video's friendly tone and direct messaging make it easy for customers to follow along and get started using the product quickly.

Dropbox

Dropbox's customer onboarding video is a great example of how to present the benefits of a product in a fun and interesting way. The video uses animated characters to demonstrate how Dropbox can help users access and share their files from anywhere. They used a mix of animation and live-action footage, and the narration is delivered in a friendly and approachable tone.

The induction video highlights the unique benefits of its product, such as the ability to share large files easily, and demonstrates how it can help customers work more efficiently. Overall, Dropbox's video is a great example of how to use video content to create an engaging and informative enrollment experience that helps customers get the most out of your product.

Asana

Asana's customer orientation video is a great example of how to use storytelling to engage and educate customers. The video follows the journey of a team as they use Asana to manage a project from start to finish, demonstrating the product's key features along the way.

Their videos are highly regarded for their effectiveness in helping users understand the product and how to use it. They feature a clean and simple design that is consistent with Asana's brand identity, and the narration is delivered in a crisp and friendly tone.

They cover a spectrum of topics, from setting up projects to managing tasks and collaborating with team members, and they use real-world examples to illustrate how to use Asana in a practical setting.

HubSpot

An all-in-one platform for marketing, sales, and service platform that helps businesses grow. Plus, they made outstanding onboarding videos.

Their customer enrollment video is a great example of how to use humor to make a complex product more approachable. It features a customer service representative who demonstrates how to use HubSpot's features while also making jokes and puns throughout the video.

HubSpot's video is well-produced, with straightforward narration that explains the different features of its inbound marketing and sales platform. The video is structured in a way that takes the user through each step of the onboarding process, from account setup to creating content and managing leads.

One will quickly get hooked by the friendly tone and professional production value making it a great example of video content that is both informative and entertaining.

Canva

Canva's customer onboarding video is another excellent example of a well-executed orientation experience. The video is brilliant, engaging, and visually appealing, featuring a combination of spontaneous footage and animation that showcases the varied design features of the platform.

The narration is delivered in a friendly and approachable tone and takes the user through the different tools and features available on the platform, from creating designs to team collaborations.

Canva's orientation video effectively showcases the benefits of the platform and helps users understand how they can use it to create beautiful designs quickly and easily. It's a great way to use video content to create an interesting and informative onboarding experience so customers get the most out of your product.

Zoom

Zoom is a master in today's remote work world. Their customer onboarding video is a great example of how to make a product simple and easy to understand for all ages.

The video employs a precise and brief format to demonstrate how to use Zoom's key features, such as screen sharing and virtual backgrounds. It covers a range of topics, from setting up an account to scheduling and hosting meetings, with step-by-step instructions.

Zoom's video is simple and intuitive, it allows users to quickly grasp the different functionalities of the platform, making it easy for them to get started using Zoom for their meetings and webinars.

Trello

Trello is a project management platform that assists teams to organize and prioritize tasks. Their customer onboarding video is a great example of how to use humor and storytelling to engage customers. The video follows the story of a team as they use Trello to manage a project, demonstrating the product's key features along the way.

It also provides real-world examples to illustrate how to use Trello in a practical setting, delivered in a friendly and approachable tone, and takes the user through the different tools and features available on the platform, from creating boards to managing tasks and collaborating with the team members.

Grammarly

Grammarly's customer onboarding video is an ideal example of how to create a relatable and engaging initiation experience. The video is straightforward, attractive, and uses a friendly and approachable tone where a narrator demonstrates how Grammarly can help users avoid common writing mistakes, such as spelling errors and grammatical errors and overall explain how the writing assistant works.

The video's straightforward and intuitive design allows users to quickly grasp the different functionalities of the platform, making it easy for them to get started using Grammarly to improve their writing.

Mailchimp

Mailchimp is an email marketing platform that helps businesses send marketing emails to their customers. Their customer onboarding video is a great example of how to use animation to make a complex product more approachable. The video uses animated characters to demonstrate how to create a marketing email using Mailchimp, making it easy for new users to follow along.

Mailchimp's enrollment video features a pleasant tone, with straightforward narration that walks users through the various features and benefits of using its email marketing platform.

One can also see the platform's user-friendly interface which demonstrates how effortless it is to create and send professional-looking emails. Users can likewise see other features such as automation, A/B testing, and analytics, and provides step-by-step instructions for using each feature.

New customers often need help understanding how to use a new product or service. By providing a video that explains how to use your product, you can make the onboarding process more accessible and straightforward and provide a positive customer experience and increase customer retention.

Creating onboarding videos is made easy with Sharelo. It's a versatile platform that helps business owners and marketers reach their customers in a more engaging and immersive approach.

Summary

Videos are an effective way to onboard new customers and help them understand how to use your product or service effectively. The 9 best customer onboarding videos we’ve highlighted in this blog post are great examples of how to use different approaches to make your product more engaging and approachable, from using humor and storytelling to animation and simple instructions.

When creating your own customer onboarding video, consider what approach will work best for your product and your target audience. Will you use animation to demonstrate key features, or will you use humor to make a complex product more relatable? Whatever approach you choose, remember to keep your video friendly, engaging, and easy to understand.

So, get creative, and start creating your own customer onboarding video today!