If you're selling gadgets, fashion, or beauty products, you’ve probably struggled with this: people love your content, but they don’t click “buy.” They comment, they like, they watch—but they don’t convert. Here’s a stat that might sting: a whopping 70% of online shoppers
Are You Losing Sales Between Clicks? You’ve got the product. The marketing is live. Traffic is flowing. But conversions? Still not where you want them. What if the drop-off isn't about your product—but the friction between “watching” and “buying”? According to a Google and Ipsos study,
When people watch an unboxing video, they're not just watching—they're imagining owning. In fact, 72% of consumers say video has helped them decide what product to buy (Wyzowl). But here’s the catch: they often get inspired… and then leave the video to search for
Tella vs Loom – Which One Is Better for Recording? If you’ve ever tried to record a tutorial, client update, product demo, or course video, you’ve probably come across Loom. But recently, a new screen recording tool has gained traction among creators, coaches, and online educators: Tella. While both
Clicking Without Leaving—Why Shoppable Videos Work Have you ever watched a product review, fashion haul, or home tour on video and wished you could just click right there to buy what you saw—without pausing, scrolling, or switching tabs? You're not alone. Studies show that 64% of