4 Best Interactive Video Examples
Gone are the days when people have to browse through walls of text to convert into actual paying customers. Now, it's possible to obtain an immersive experience online through interactive videos.
Users can now interact with clickable elements in certain areas of the video, which could ultimately lead to a purchase. A concrete example of this is a shoppable video, one of the best interactive examples.
Brand awareness is crucial in the world of e-commerce. One of the best ways to remain relevant in the market is to utilize innovative sales methods such as interactive videos. The deployment of interactive videos on your website can elevate your marketing campaigns and let you gain new loyal customers.
Delve more into the world of interactive videos by reading about some of their best examples.
Benefits of Using Interactive Video in Marketing
The following are the benefits of using interactive videos as a marketing strategy:
· Improved customer retention
· More compelling calls-to-action (CTAs)
· Personalized for a target audience
· Increases traffic dramatically
· Improves brand reputation
And the list goes on. Interactive videos can work wonders for your business, and you don't have to wait for ages to see promising results.
Interactive Video Examples
The following are some of the most foolproof interactive video examples in the e-commerce industry.
Interactive Quiz Video
If you want to keep your visitors interested enough to stay on your website, interactive quiz videos are one of the most efficient ways to do so. Quizzes and videos are two of the most powerful content forms that can increase conversions and decrease website bounce rates.
These quizzes are embedded into the videos. Here, the viewers can answer the questions on the video at pre-selected time intervals and gain answers or points when they answer correctly.
Did you know that the average attention span of a human being when browsing websites or viewing online content is only eight seconds?
According to a study commissioned by Microsoft, humans have one second less than the attention span of a goldfish (they have nine seconds) when watching lengthy videos like Ted talks, for example.
Thus, people lose interest quickly when watching lengthy and dragging videos; the best way to keep them hooked is through a quiz.
When you give your viewers quizzes, their competitive and curious sides are awakened, and they'll stay to answer all the questions.
Interactive Storytelling Video
People, by nature, look for intrigue and mystery. This is how exceptionally skilled marketers get their attention nowadays through interactive storytelling (digital storytelling).
Promoting a brand through its story and pain points can make it more relatable and less commercial. Tugging at the viewers' heartstrings is a surefire way to keep them emotionally hooked, and they will certainly watch the video to the end.
To do this effectively, marketers often include people, places, plots, and, most importantly, the brand's purpose in their video narratives.
Interactive Product Demonstration
This specific method is not new to entrepreneurs and marketers alike, and this has always been an effective route to getting more sales from visitors.
Like demonstrative techniques employed in brick-and-mortar stores, e-commerce companies offer interactive product demonstrations through videos. This will give customers an almost tangible feel of the product and a detailed walk-through on how to use it.
To create product tours and familiarize users with your products, you can use tools like Sharelo to streamline the process.
Interactive Choose-Your-Own-Adventure Video
Using an interactive choose-your-own-adventure video for your campaigns will keep your target customers on their feet and keep them hooked.
Through this technique, you'll let your audience choose from specific options to complete the plot, and they'll find out what happens next in the subsequent parts of the video. Also, you can give your customers a tour of what it would be like to use your products and purchase your services.
For reference, you can see some of the best interactive choose-your-own-adventure videos on Netflix.
Using Interactive Videos For Business Success
As you may have gleaned from this list of interactive video examples, interactive videos are now an indispensable part of a marketing campaign for all businesses. If businesses want to be recognized, they must keep up with the changing tides of e-commerce and technology.
Fortunately, video conversation platforms and tools like Sharelo make this effortless for businesses. If you want to start today, start with a tool that caters to your e-commerce needs without fail.
If you want to learn more, you can explore the most efficient ways to create interactive videos here.