Sales

Why Many Small Businesses Struggle with E-Commerce Running an e-commerce business as a small business owner can feel like juggling a dozen balls at once—with limited time, budget, and resources. You’ve built your online store, maybe on Shopify or another platform, and expected the sales to roll in.

Why Product Videos Matter More Than Ever Imagine browsing an online store and seeing two listings: one has a plain photo and a short description, the other has a short, engaging video showing exactly how the product works. Which one are you more likely to buy? A study by Wyzowl

The Real Reason Prospects Aren't Replying to Your Messages You spent hours crafting the perfect cold email. You even added their name, job title, and company. But still—no reply. You're not alone. According to Backlinko, the average cold email response rate is just 8.5%

Ever recorded a tutorial, demo, or meeting only to end up with choppy video, bad audio, or worse—no recording at all? You're not alone. According to a Wyzowl report, 91% of businesses use video as a marketing tool in 2023, and that number continues to grow. Yet

We’ve been trained to zone out during videos. Think about it: autoplay ads, bland webinars, unskippable YouTube mid-rolls—it’s no wonder our brains see “video” and think “nap time.” But there’s a secret weapon that snaps people back to life: interactivity. Interactive video isn’t just flashier

What if your product could pitch itself 24/7? No bathroom breaks. No awkward pauses. No disappearing mid-shift to microwave salmon in the break room. Just your best salesperson—multiplied and embedded into every product page. Welcome to the strange and beautiful future of interactive video in e-commerce. The Problem:

Let’s play a little game called “How Much Money Are You Losing?” Ready? Great. Pull up your video analytics. Look at your most recent marketing video. Find the average watch time. Now look at your conversion rate. Now ask yourself this: How many viewers watched all the way through,