Topic

Video Marketing

Essential video marketing tips and platform insights.

How to Increase E-Commerce Sales with Video Marketing

Introduction: Are You Leaving Sales on the Table? If you're running an ecommerce store, chances are you're pouring time and money into ads, social media, and email campaigns—but still struggling to stand out. You’re not alone. According to Wyzowl, 89% of marketers say video

Social Media Marketing for E-commerce: A Complete Guide

Why E-commerce Brands Can't Ignore Social Media You're scrolling through Instagram when you see a sleek skincare ad. It catches your attention. You tap, explore the page, and minutes later—you've bought the product. You're not alone. According to Statista, over 5

Effective E-Commerce Marketing for Small Businesses

Why Many Small Businesses Struggle with E-Commerce Running an e-commerce business as a small business owner can feel like juggling a dozen balls at once—with limited time, budget, and resources. You’ve built your online store, maybe on Shopify or another platform, and expected the sales to roll in.

How to Create Product Videos for Your Online Store: Step-by-Step Guide

Why Product Videos Matter More Than Ever Imagine browsing an online store and seeing two listings: one has a plain photo and a short description, the other has a short, engaging video showing exactly how the product works. Which one are you more likely to buy? A study by Wyzowl

Why Video Testimonials Are Your Most Powerful Marketing Tool

Because prospects trust other people more than they trust your pitch When was the last time you bought something online without reading a single review? Probably never. In fact, 95% of customers read reviews before making a purchase decision (Spiegel Research Center). It’s how we cope with risk—by

AI Video: Personalize Sales Video Outreach at Scale

The Real Reason Prospects Aren't Replying to Your Messages You spent hours crafting the perfect cold email. You even added their name, job title, and company. But still—no reply. You're not alone. According to Backlinko, the average cold email response rate is just 8.5%

5 Underrated Content Creation Tools Every Marketer Should Be Using

Why Your Marketing Tool Stack Still Feels Clunky Picture this: your team already juggles an average 112 SaaS apps just to keep campaigns running. Yet Gartner says most marketers use barely one-third of the capabilities they pay for, leaving money and results on the table. (Source: cloudzero.comgartner.com) Now

How to Create Interactive Product Demos & Demo Videos

Why Your Product Demo Isn’t Working You spent months building a product. You know it solves real problems. But when it's time to demo it to potential users, they bounce. Sound familiar? Research by Wyzowl shows that 69% of users prefer to watch a video to learn

7 Brilliant Interactive Marketing Video Examples You Need to See

Interactive videos are no longer just a trend. They’re a must-have in every modern marketer’s toolkit. Why? Because they work. According to a report by Marketing Scoop, interactive content generates 2x more conversions than passive content. And viewers spend 47% more time with interactive video compared to traditional

Modern & Powerful: 9 Best Screen Recorders for Business (2025)

Ever recorded a tutorial, demo, or meeting only to end up with choppy video, bad audio, or worse—no recording at all? You're not alone. According to a Wyzowl report, 91% of businesses use video as a marketing tool in 2023, and that number continues to grow. Yet