Topic

Video Marketing

Essential video marketing tips and platform insights.

Effective E-Commerce Marketing for Small Businesses

Why Many Small Businesses Struggle with E-Commerce Running an e-commerce business as a small business owner can feel like juggling a dozen balls at once—with limited time, budget, and resources. You’ve built your online store, maybe on Shopify or another platform, and expected the sales to roll in.

How to Create Product Videos for Your Online Store: Step-by-Step Guide

Why Product Videos Matter More Than Ever Imagine browsing an online store and seeing two listings: one has a plain photo and a short description, the other has a short, engaging video showing exactly how the product works. Which one are you more likely to buy? A study by Wyzowl

Why Video Testimonials Are Your Most Powerful Marketing Tool

Because prospects trust other people more than they trust your pitch When was the last time you bought something online without reading a single review? Probably never. In fact, 95% of customers read reviews before making a purchase decision (Spiegel Research Center). It’s how we cope with risk—by

AI Video: Personalize Sales Video Outreach at Scale

The Real Reason Prospects Aren't Replying to Your Messages You spent hours crafting the perfect cold email. You even added their name, job title, and company. But still—no reply. You're not alone. According to Backlinko, the average cold email response rate is just 8.5%

5 Underrated Content Creation Tools Every Marketer Should Be Using

Why Your Marketing Tool Stack Still Feels Clunky Picture this: your team already juggles an average 112 SaaS apps just to keep campaigns running. Yet Gartner says most marketers use barely one-third of the capabilities they pay for, leaving money and results on the table. (Source: cloudzero.comgartner.com) Now

How to Create Interactive Product Demos & Demo Videos

Why Your Product Demo Isn’t Working You spent months building a product. You know it solves real problems. But when it's time to demo it to potential users, they bounce. Sound familiar? Research by Wyzowl shows that 69% of users prefer to watch a video to learn

7 Brilliant Interactive Marketing Video Examples You Need to See

Interactive videos are no longer just a trend. They’re a must-have in every modern marketer’s toolkit. Why? Because they work. According to a report by Marketing Scoop, interactive content generates 2x more conversions than passive content. And viewers spend 47% more time with interactive video compared to traditional

Modern & Powerful: 9 Best Screen Recorders for Business (2025)

Ever recorded a tutorial, demo, or meeting only to end up with choppy video, bad audio, or worse—no recording at all? You're not alone. According to a Wyzowl report, 91% of businesses use video as a marketing tool in 2023, and that number continues to grow. Yet

From Passive Viewer to Engaged Buyer: The Psychology Behind Interactive Video

We’ve been trained to zone out during videos. Think about it: autoplay ads, bland webinars, unskippable YouTube mid-rolls—it’s no wonder our brains see “video” and think “nap time.” But there’s a secret weapon that snaps people back to life: interactivity. Interactive video isn’t just flashier

The Silent Salesperson: How Interactive Video Is Changing E-Commerce

What if your product could pitch itself 24/7? No bathroom breaks. No awkward pauses. No disappearing mid-shift to microwave salmon in the break room. Just your best salesperson—multiplied and embedded into every product page. Welcome to the strange and beautiful future of interactive video in e-commerce. The Problem: