Topic

Video Marketing

Essential video marketing tips and platform insights.

How to Create a Shoppable Video Funnel for Your Next Product Launch

Are You Losing Sales Between Clicks? You’ve got the product. The marketing is live. Traffic is flowing. But conversions? Still not where you want them. What if the drop-off isn't about your product—but the friction between “watching” and “buying”? According to a Google and Ipsos study,

How to Create Shoppable Unboxing Videos to Increase AOV (Average Order Value)

When people watch an unboxing video, they're not just watching—they're imagining owning. In fact, 72% of consumers say video has helped them decide what product to buy (Wyzowl). But here’s the catch: they often get inspired… and then leave the video to search for

Tella vs Loom: Which Screen Recording Tool Is Best for Creators?

Tella vs Loom – Which One Is Better for Recording? If you’ve ever tried to record a tutorial, client update, product demo, or course video, you’ve probably come across Loom. But recently, a new screen recording tool has gained traction among creators, coaches, and online educators: Tella. While both

How to Create Shoppable Videos for Your Online Store (Step-by-Step Guide)

Clicking Without Leaving—Why Shoppable Videos Work Have you ever watched a product review, fashion haul, or home tour on video and wished you could just click right there to buy what you saw—without pausing, scrolling, or switching tabs? You're not alone. Studies show that 64% of

How to Create TikTok-Style Shoppable Videos to Attract Gen Z Buyers

Why Gen Z Buys Differently (And Why Your Videos Need to Catch Up) Let’s be real—Gen Z isn’t reading your product descriptions. They’re watching 15-second videos, double-tapping, and buying straight from TikTok. In fact, 71% of Gen Z say they discover new products on social media,

Video Marketing: Winning Strategies to Grow Your Online Business

Why Your Business Can’t Afford to Ignore Video Did you know 91% of businesses use video as a marketing tool, and 96% of marketers say video is an important part of their strategy? (Wyzowl, 2024) If you’re not leveraging the power of video content, your online business may

Editing Hacks for Video Creators: Tools to Save Time and Create Stunning Videos

Video creation is one of the most rewarding ways to share your ideas, teach, or grow your brand—but let’s be honest, editing can feel like the ultimate productivity killer. Between trimming clips, adding effects, and making everything look polished, many creators find themselves overwhelmed and stuck in the

How to Increase E-Commerce Sales with Video Marketing

Introduction: Are You Leaving Sales on the Table? If you're running an ecommerce store, chances are you're pouring time and money into ads, social media, and email campaigns—but still struggling to stand out. You’re not alone. According to Wyzowl, 89% of marketers say video

Social Media Marketing for E-commerce: A Complete Guide

Why E-commerce Brands Can't Ignore Social Media You're scrolling through Instagram when you see a sleek skincare ad. It catches your attention. You tap, explore the page, and minutes later—you've bought the product. You're not alone. According to Statista, over 5

Effective E-Commerce Marketing for Small Businesses

Why Many Small Businesses Struggle with E-Commerce Running an e-commerce business as a small business owner can feel like juggling a dozen balls at once—with limited time, budget, and resources. You’ve built your online store, maybe on Shopify or another platform, and expected the sales to roll in.