Topic

Video Marketing

Essential video marketing tips and platform insights.

The Silent Salesperson: How Interactive Video Is Changing E-Commerce

What if your product could pitch itself 24/7? No bathroom breaks. No awkward pauses. No disappearing mid-shift to microwave salmon in the break room. Just your best salesperson—multiplied and embedded into every product page. Welcome to the strange and beautiful future of interactive video in e-commerce. The Problem:

Why Your Video Funnel Is Leaking Money—and How Interactive Video Fixes It

Let’s play a little game called “How Much Money Are You Losing?” Ready? Great. Pull up your video analytics. Look at your most recent marketing video. Find the average watch time. Now look at your conversion rate. Now ask yourself this: How many viewers watched all the way through,

What Marketers Can Learn from Netflix About Viewer Retention

Spoiler: It’s Not Just About Autoplay In a world where attention spans have been systematically dismantled by dopamine loops and short-form chaos, Netflix somehow keeps people watching entire shows about chess or literal eggs. Meanwhile, you can’t get a prospect to stay on your landing page for longer

Loom vs Tella: Which Screen Recorder is Best in 2025?

When you’re trying to explain something clearly—whether it’s a quick tutorial, product demo, onboarding walkthrough, or a course video—recording your screen and camera is often the simplest solution. But here’s the catch: not all screen recording tools are created equal. Creators, educators, marketers, and SaaS

Boost Trust: Embed Customer Testimonial Video Feeds on Your Website

The Trust Gap That’s Costing You Sales Here’s something that might surprise you: 92% of consumers trust user-generated content more than traditional advertising. (Source: Nielsen). Yet, many businesses still rely heavily on polished ads instead of tapping into the power of real customer stories. Think about the last

Top 5 Benefits of Adding Video in Newsletters

Getting people to actually open and engage with your emails is harder than ever. Readers skim, ignore, or delete—often without a second thought. Adding video to your newsletters changes that. It captures attention instantly, keeps subscribers interested, and leads to higher open rates, more clicks, and better conversions. Here

Turn Emails Into Conversions: How to Embed Video in Newsletters

The power of video in marketing is undeniable. Videos are engaging, informative, and persuasive, making them an essential tool for digital marketing strategies. While email marketing campaigns are already a staple for businesses, adding video content elevates them to the next level. This guide explores the benefits of using videos

10 Effective Ways to Add Video to Your Email Marketing

The power of video in email marketing cannot be overstated. It’s a dynamic way to grab attention, increase engagement, and connect with your audience. By incorporating video content into your email newsletters, you can transform your email strategy into an impactful marketing tool. In this article, we’ll explore

Step-by-Step: Create Engaging Video Newsletters That Convert

Video newsletters are revolutionizing email marketing. By combining the power of video with actionable email marketing strategies, you can create compelling, engaging video newsletters that increase open rates, drive action, and stand out from the rest. Whether you're sharing industry insights, showcasing products or services, or educating your

Create Compelling Video Testimonials That Drive Results

As part of your online strategy, video testimonials are one of the most effective tools for building credibility, establishing trust, and driving conversions. As businesses continue to adapt and grow in 2025, customer-driven content such as testimonial videos is becoming increasingly important for marketers, business owners, and startups alike. Video